We live in a noisy world. Attention has become our most sacred resource.
There are some people whom everyone listens to – people whose ideas have made made us smarter and changed our lives. We respect them and reserve our attention for what they say.
Becoming a Thought Leader is the key to breaking through the noise and capturing attention.
But being an expert isn’t enough. To be a true Thought Leader, you must share your ideas and wisdom with other people in an effective way.
And to do this, you must have a systematic process for turning your expertise and insights into content, attention, and recognition, so they get you the visibility you deserve.
All thought leadership begins with valuable ideas derived from expertise. This is the base on which everything else is built.
We work with world-class business leaders, academics, scientists, and other experts, who start this journey with a mind full of great insights and ideas that they are ready to share.
The best way to translate ideas into something that is worth attention is through great content.
The Thought Leader Media team works with you to create a constant stream of high quality content that is worthy of attention.
CASE STUDY: Jeff Kavanaugh
Jeff Kavanaugh is a Managing Partner at Infosys (a global IT and consulting firm), and a leader in their recruiting department.
He saw many problems in the thinking of young college graduates, so he decided that he wanted to share the lessons he knew about work and consulting with the up-and-coming generation.
The first step was to create great content. We worked with Jeff to build JeffKavanaugh.net, create weekly articles for his site and other media platforms, and produce his upcoming book, Consultant 2.0.
Even the best content is worthless unless people discover it.
The next step of the process is to ensure that your articles, podcasts, and speeches are reaching the right audience to receive and then spread your message.
CASE STUDY: Melissa Gonzalez
Melissa Gonzalez is the CEO of The Lion’esque Group, a retail consulting firm that’s worked with Marc Jacobs, Chanel, Penguin, and Google.
In order to reach a wider audience, she needed to get attention for her ideas. We worked with Melissa to help her get featured in the New York Times, the New York Post, Forbes, Fortune, Fox Business, and Bloomberg, and become a regular guest on ABC’s LA Radio.
With a constant stream of content getting attention, it’s important to ensure it reaches the right people.
By building connections with industry publications and sharing content with industry influencers, we ensure that you are recognized as an expert by the leaders in your field.
CASE STUDY: Stephan Aarstol
Stephan Aarstol is the CEO of Tower Paddleboards, but he’s better known as the pioneer of the five-hour workday, which he’s implemented in his company.
By consistently spreading his message of increased productivity for shorter hours, he’s become known as the expert in his industry on the topic. When Inc., Fast Company, Entrepreneur, CNBC, and others wanted to write stories on the growing trend, profiling Stephan and his company was the obvious way to do it.
When the first four stages are done consistently and systematically, thought leadership emerges.
You are no longer the person just sharing ideas. You are the person whose ideas are sought after, and you’ve earned the attention and admiration of your industry.
CASE STUDY: Cameron Herold
Cameron Herold is the former COO of 1-800-GOT-JUNK? and a coach to major Fortune 50 executives.
By harnessing great ideas, valuable content, targeted attention, and industry recognition, Cameron has built a platform of thought leadership.
His books (Double Double and Meetings Suck) have been featured in news outlets such as CNBC and Forbes, he speaks regularly at forums like TED, and he is consistently called upon as an expert in the media, being profiled in the New York Times, Fortune, Bloomberg and more.
