When the first four stages are done consistently and systematically, thought leadership emerges.
You are no longer the person just sharing ideas. You are the person whose ideas are sought after, and you’ve earned the attention and admiration of your industry.
CASE STUDY: Cameron Herold
Cameron Herold is the former COO of 1-800-GOT-JUNK? and a coach to major Fortune 50 executives.
By harnessing great ideas, valuable content, targeted attention, and industry recognition, Cameron has built a platform of thought leadership.
His books (Double Double and Meetings Suck) have been featured in news outlets such as CNBC and Forbes, he speaks regularly at forums like TED, and he is consistently called upon as an expert in the media, being profiled in the New York Times, Fortune, Bloomberg and more.